đź“„ PRIVACY NOTICE & GDPR COMPLIANCE STATEMENT
Last Updated: 19 May 2026
Business Name: Priority Executive Cars
Address: 1 Messner Street, Basingstoke, Hampshire, RG24 9TT
Contact Email: Bookings@priorityexecutivecars.com
Contact Phone: +44 7356 233087
1. INTRODUCTION
We are committed to protecting the privacy and security of your personal data. This policy explains how we collect, use, store and share your personal information when you use our chauffeuring and private transport services, or visit our website.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are the “Data Controller” for your personal data.
2. WHAT INFORMATION WE COLLECT
We collect and process only the information we actually need to provide our service. This includes:
Information you give us directly:
- Full name
- Contact details: phone number, email address
- Pickup and drop‑off addresses
- Date, time and location of travel
- Special requirements (e.g. child seats, luggage needs)
- Payment details (we do not store full card numbers — these are processed securely by our payment provider)
- Any other details you provide when booking or enquiring with Priority Executive Cars.
Information collected automatically:
- Website usage data (e.g. pages visited, device type, IP address) — used only to improve our site and marketing.
- Journey records (date, time, route) for operational and safety purposes.
3. HOW WE USE YOUR INFORMATION
We only use your data where we have a legal reason to do so. We use it for:
- Contract performance: To arrange, confirm and carry out your journey, and to communicate with you about your booking with Priority Executive Cars.
- Legal obligation: To comply with tax, safety or other legal requirements.
- Legitimate interests:
- To ensure the safety of our drivers and passengers
- To improve our service and plan routes
- To send booking updates or important service messages
- To manage and protect our business and IT systems
- To respond to your questions or requests sent to Bookings@priorityexecutivecars.com.
We do not use your data for marketing unless you have agreed to receive updates or offers from Priority Executive Cars.
4. WHO WE SHARE YOUR DATA WITH
We never sell your personal data to anyone. We only share it when necessary:
- Service providers: Companies that help us run our business — e.g. payment processors, booking systems, IT support. All are bound by strict data protection rules.
- Legal authorities: Only if required by law, court order, or to protect the safety of individuals or our business, Priority Executive Cars.
- Third parties only with your consent: We will not share your data for any other reason without your clear permission.
5. HOW LONG WE KEEP YOUR DATA
We keep your personal data only as long as needed:
- Booking & journey data: Kept for 7 years to meet UK tax and legal requirements applicable to Priority Executive Cars.
- Marketing preferences: Kept until you tell us you no longer wish to hear from us via Bookings@priorityexecutivecars.com.
- Website data: Kept for up to 12 months, then deleted or anonymised.
After this period, data is securely deleted or destroyed.
6. YOUR RIGHTS UNDER GDPR
You have the right to:
- âś… Access: Ask for a copy of all personal data we hold about you.
- âś… Correction: Correct any inaccurate or incomplete information.
- ✅ Erasure: Ask us to delete your data (“right to be forgotten”) — where there is no legal reason for us to keep it.
- âś… Restriction: Ask us to stop processing your data in certain situations.
- âś… Data portability: Receive your data in a usable format to transfer to another provider.
- âś… Object: Object to our use of your data for marketing or based on legitimate interests.
- âś… Withdraw consent: If you gave consent for marketing, you can withdraw it at any time by emailing Bookings@priorityexecutivecars.com.
To exercise any of these rights, contact us using the details at the top of this policy. We will respond within 1 month.
7. DATA SECURITY
We take security seriously. We use appropriate technical and organisational measures to protect your data:
- Secure, password‑protected systems used by Priority Executive Cars
- Encrypted payment processing
- Limited access to personal information (only staff who need it can see it)
- Regular security checks.
While we do our best, no online system is 100% secure — we cannot guarantee absolute security, but we always act to protect your data.
8. COOKIES & WEBSITE DATA
Our website uses cookies or similar tools only to:
- Make the site work properly
- Analyse how people use the site (to improve the service provided by Priority Executive Cars)
- Never to track you across other sites unless you agree.
You can disable cookies in your browser settings at any time.
9. CHANGES TO THIS POLICY
We may update this policy if our services or legal rules change. The latest version will always be posted on our website with a clear “last updated” date.
10. CONTACT US
If you have any questions about this policy, or how we handle your data, please contact:
Priority Executive Cars
đź“ž +44 7356 233087
📧 Bookings@priorityexecutivecars.com
đź“Ť 1 Messner Street, Basingstoke, Hampshire, RG24 9TT
If you are not happy with our response, you also have the right to make a complaint to the Information Commissioner’s Office (ICO) — the UK regulator for data protection: https://ico.org.uk/
